Why you must presell

The most important thing you can do to increase your affiliate commissions is to presell properly.

Before we start, let’s talk about what preselling actually is. Well, it is an art. And it’s also a science. It’s a process of taking your reader and getting them ready to buy. Then you send them to the site that sells what you’ve prepared them for. If you do it well, it’s completely invisible.

Basically, you give them some content. Then send them to the sales page. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Just a few of the reasons you want to presell.

• It builds trust – Readers who trust you are more likely to click your links. Which obviously means you’ll make more sales.
• It takes your reader out of defense mode – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. Unguarded reading means they’re not filtering what you say. So your content get absorbed.
• It creates buying readiness – Now they’re open to hearing what you’re telling them. And in turn, they’re open to other messages, as well. For example, the sales message on the page you’re linking to. And being open to the information there means they are much more likely to buy.
• Your commissions go up – You’ve prepped them and referred them in the right state of mind. With the guard down and trusting your recommendation. The only thing that can result is increased sales!
• Your customers are happier – Plus, they feel they’ve made the buying decision on their own. Instead of being manipulated into buying. And this makes them feel better about the product they purchased.
• It boosts your profits – Satisfied customers are less like to refund. Less refunds means more affiliate money stays in your pocket.

The need to presell is clear. You earn more commissions. And increase your customer satisfaction. Everybody wins!

Now, here’s how preselling works:

Now you know whey preselling is critical. So, hopefully you’ve decided to start preselling. So, let’s talk about how to make it work. Like we talked about before, it’s an art. And it’s a science.

The art of preselling

Effective preselling requires gaining your readers trust in order for them to let down their guard. And the only method of doing this is to give exceptional value to your readers. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.

The science component

You also have to include some very specific things.

First of all, it’s important HOW you present your information. You have to have your end in mind. Your goal is to sell the product you’re promoting. You use the information to do this in one of two ways. The first method is to provide enough info to get them started, but not enough to finish. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. Either way, the product sales page solves the problem.

But you can’t link to your affiliate link. Instead you link directly to the product sales page. That’s because nobody likes to click on affiliate links. But how will you earn affiliate commissions if you don’t use your affiliate link? Well, that’s part of the science of this whole process. You use an image tag to cookie your reader before they leave your site.

You also want to link to the sales page from inside your article’s content. Hyperlinked words are clicked more than anything else. And if the words you hyperlink relate, your reader will naturally click them for more information.

Using this system, you’re virtually guaranteed to increase your affiliate business success.

Now for the bad news…

It’s extremely difficult to do this correctly. Let’s talk about everything required to put this plan into action: Good content. The entire process depends on your being able to provide useful information to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Preselling skills. Yes, you must providing useful content. And you have to make the content accessible in order to provide value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.

Product selection. After that you have to figure out which products you want to promote. Even if you can pull off writing and great article. All your efforts are wasted if you send your reader to the wrong sales letter.

Techy stuff. One of the keys to this system is using “covert cookies” for the tracking. This is pretty easy – you just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)

Summary:

Now you’re armed with the information needed to effectively presell. Preselling properly will boost your affiliate profits up to 500%! The important thing is to use these techniques for everything you promote as an affiliate. Take action now. Make the extra effort required to propel your affiliate business to the next level.

The most important thing in any web business is traffic – lots and lots of traffic. Obviously, this assumes you actually have a reason for wanting this traffic. What you do with the traffic when it gets to your site could be any number of things. The most crucial aspect of this process is getting the visitors to your site.

Here are some tips for generating website visitors:

Here are a few of the most popular way to get traffic to your site – for free:

• Web 2.0 Methods
• Article Websites
• Video Sites

OK, so how do they work?

Web 2.0 Methods

The term “Web 2.0″ is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. The benefit of this to you is that your content is now considered as part of these sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. That’s the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…

Article Marketing

Article marketing really builds on the Web 2.0 concept. Article sites are in essence web 2.0 websites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. And in addition to this, other users can take your article and place it on their own website. And in return for getting to use your content, these other users include links back to your website that gives you further search engine ranking and more free traffic. Here are a couple article marketing traffic tips:

• Do your keyword research
• Write your article for the keywords you’ve chosen
• Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.

Video Sites

And finally, we need to talk about getting traffic from videos. Once again, this is really a sub-set of web 2.0. So, just like article marketing, video marketing enables you to add content to authority sites. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.

OK, so how do you do effective video marketing?

• Sign up for YouTube
• Turn off all the modules in your account profile
• Use the tags in your profile to enter the keywords you want to rank for
• Make sure to include in your profile a link to your site
• Upload at least 1 video
• For each video use your keywords in the tags, the descriptions and the title

In closing…

If you take action on the items listed here you’ll have free traffic in no time.

Let’s talk about niche selection. This is very important to ensuring the profitability of your membership website.

Step 1 – Find a Fanatical Market

The number 1 thing you have to do is find fanatics if you want a profitable membership website. Fanatic is defined as someone with an irrational enthusiasm. These are the people you’re looking for because they are so enthusiastic they’re willing to spend money on their topic of fanaticism. OK, so we know what a fanatic is, but how do we find them?

• One simple idea that’s easily forgotten is to scan the magazine racks when you’re out and about. Because it’s becoming harder and harder to keep print periodicals profitable these days, if you see a magazine on the shelves, you know it’s making money. And that means there are lots of people interested in it. That doesn’t mean definitely that it will make a good membership business, but it’s a good starting point.
• You’ve got lots of opportunities every day to see what people are interested in. Just pay attention to what people talk about on the radio, at social gatherings, at the store or restaurants and anywhere in public. If people are talking about it, they are interested in it. And this means there may be a market for information about it.
• Don’t forget about clubs and organizations. If there are enough people to to build a club, there are certainly enough people to start a membership site on the same topic. Likewise, if there are enough people to hold a convention, there are definitely enough people to fill your membership website.
• What about your interests and hobbies? Chances are that if you like a certain topic or hobby, other people do, too. The icing on the cake here is that you get to build a business doing something you love.
• Another fantastic way to discover what people are interest in is Google Trends. This service shows you the current most popular search terms. These are the things people are actively searching for in Google. They’re searching because they want information. These are the niches you want to be in – lots of people actively searching means lots of opportunity.

Second – Analyze the “commerciality”

Once you found a potential niche or topic to center your membership site around, you need to figure out if you can actually make any money in it. The quickest way to find out is to determine if others are profiting in your potential niche.

OK, how do we figure that out?

• Are there blogs or forums in this niche? Take the name of your niche and search for “niche name blog” & “niche name forum” in Google to see if there is an active group of people talking about and interested in the niche. This means there is a large group of people already assembled for you to market to.
• See if other people are creating and selling product in this niche by searching in Google Shopping, ebay and Amazon. What you’re trying to figure out is if anyone is making money in this niche, and if people are selling products it means they are making money.
• Look at Google Adwords for the same ads are running over time. If people are running the same ad over time it means they are making money in the niche. They would not continue to spend money on the ads if there were not making a return from them.

Finally – Figure out your barrier to entry

Once you’ve found a niche and figured out that there is money to be made in, you need to determine if you can break into this niche. Here’s how to make this determination:

• Product types. What kind of products are being sold in the niche? You’re looking for a niche that sells info products. That’s because it’s much easier to build a membership business around information vs. any other kind of product.
• The next thing to look at is the competition. You don’t want to try to break into a saturated marketing, so figure out how many people are already selling in this niche.
• Size vs. Competition. Some competition is good. It means that this is a profitable market. And as long as the size of the market is large enough to support the competition, you’re fine.
• How quickly do people in this market make buying decisions and are the ready to buy? Some niches are made up of people who require lots information and have a very long lead time, and some markets are filled with people who will spend lots of money right now.

Putting it all together

So far, we’ve talked about exactly what it takes to pick a great niche: One with a hungry crowd of fanatics, who are ready to spend money on information about their topic. And you’ve determined your barrier to entry is small enough to give it a go. If you’ve followed along with these steps you’re success in practically guaranteed. The only thing left to cover is exactly how to run your membership business…

Visitors to your site are critical – getting them there automatically is even better. Here’s how…

Before we begin

The first thing you need to do before you start going after any traffic is keyword research. Why? Because you have to target these keywords if you are to have any hope of actually generating traffic for them. So you need to make sure the keywords you’re targeting are worth targeting.

Here are the important considerations for your research:

• Will you be able to rank for these keywords? Take a look at the “strength” of others websites (and how many) are already targeting these keywords.
• Are these “buying” keywords? Some keywords will bring lots of traffic, but none of them will buy. You want to generate visitors ready to buy.
• Another thing to think about is affiliates. If you want to build a huge business, you’re going to need affiliates to help you. So, it’s important to also target affiliates in the keywords you go after.

Although this is an essential step, doing it all by hand can take a very long time. Hiring someone else to do it costs a lot of money. The upside is that these two factors keep most everyone from even doing their keyword research. What I recommend is using website traffic software to save the time of doing it yourself and the money of hiring someone else. Using tools like this speed up the process and improve your results, too!

Once you know your keywords…

Once you’ve done your properly keyword research, you’re now ready to start targeting these keywords to draw in visitors.

Here’s a short list of sneaky traffic techniques:

• Most people overlook the power of Surveys!
• “Answer” Sites
• Video Websites

Surveys

People love filling in surveys. And smart website owners know this, so they will include your survey on their site if you make a good one. They benefit by getting free content for their site and you get a link to your site under the survey. The beauty of this is that it generates website visitors for you with no work on your part. Most people think surveys are just for collecting data, but in this case you don’t even care about the answers. The only thing you have to do is think of a novel question for your survey.

“Help” Websites

Maybe you’ve seen these help sites where people post questions and other people answer them. However, you’re interest in these sites is not to ask and answer questions. The other thing they can be used for is to get traffic to your site, leads for your business and sales! One thing you can do is to visit sites like Craigslist and Yahoo! Answers and manually extract contact info to contact other users. So, if you’re smart, you’ll use website traffic software to do it all for you. This allows you to do the things in your business that can’t be automated and let the software just give you the leads.

Video Websites

No doubt you’re aware of YouTube and other video websites. These sites generate massive traffic and people watch over 2 billion videos a day on YouTube alone . If you’re not taking advantage of this rich source of website traffic, then you are really missing out.

And don’t worry if you don’t have any idea of how to make a video. You can even take a webpage or article that you’ve written. Then just do a screen capture of yourself going through it. I’ve even seen software that will automatically convert an article to a video!

The Bottom Line…

Getting traffic is not that difficult. Just be a creative and think outside the box a bit. Plus, there’s lots of great software out there to help you.

Get started right away:

• Do your keyword research
• Next, set up a survey or two with viral appeal
• Make sure to use the “answer” sites
• Capitalize on video!

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Forget all the old techniques of Affiliate Marketing and get this extraordinary new marketing tool and a simple way of making money online.

Its not a get rich quick scheme, like a few I could mention, but something that will work given the chance

You will not need Google, Bing, Yahoo or any other search engine to bring in traffic to your site and the costs are miniscule..

Why settle for scraps, left over  scraps from the fierce competition of PPC, etc.

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Now, where is that picture of Winston Churhill?

Wealthy Affiliate University For Newbies
What The Celt Learned There Will Shock You!

“WARNING”

When I joined Wealthy Affiliate University a while back at a subscription price of $39 a month and now more, cheaper if you join by the year, I got way more than I bargained for at making money online.

For those of you not joined yet, or thinking of joining, here’s what happens. They put you on an 8 week training program and bamboozle the bejasus out of you, so much so, that your brain is frothing from your left front ventilation shaft system, that it would take you a lifetime to figure it out. Now granted, they do offer a web-site and hosting included for the $39.95 a month and some rubic cube thingie, but if you decide to quit their subscription you lose it all. Do yourself a favor and get the best hosting on the market for $7.95 a month. Its a site called Hostgator

Once you have that set up, you can put as many sites together as you want with Wordpress.org thru one of the little extras that Hostgator provides for “free” called Fantastico. Oh, btw, get their “Baby” package!

WARNING: stay away from 1&1 Hosting, they’re cheap but crap. Guess where I heard about them in the first place? Uh Huh!

Anyway, getting back on track…… Sorry this post is a little long but this needs to be said!

When I checked out these so called success stories in the forum, I found that there were certainly stories alright, but what is a success story? Is it a new Affiliate Marketer having been with Wealthy Affiliate University for 8 Months, yes, I said 8 months, and made 1 sale (a Total of 1 Sale) with a Clinkbank product.

Now, I don’t know bout you, but I don’t consider that very successful and the math just don’t add up and here’s why. 8 by $39 = $312. Whoah?, is that right? Of course its right.
So, lets see, $312 – $27 for a click bank sale = $295 for Wealthy Affiliate University.

Newbie Affiliate 27  WealthyAffiliate 295

Don’t feel so bad newbies, it gets better!
“ I’m being a little facetious here, tee hee”

Don’t Say I didn’t warn you!

This place is a “Breathing Ground for Gurus” and for those of you that don’t know what a “guru” is, I will tell you. A guru is an Affiliate Marketer that has made his/her way up the chain and is now sitting, on the heap pile. King of the Hill, top of the heap!. I could think of few other descriptions but I want to keep this little blog family orientated, but you get the idea.

Ask yourself this? Why are there “gurus” training at Wealthy Affiliate University? I will tell you why! They are simply there, not to learn, but to quietly stalk the newbies and sell them “their products” over a period of time. This is what’s known as a breaking in period for the newbies.

The reason the newbies join Wealthy Affiliate University in the first place, is to gain the knowledge necessary, and to know how to market a product and ultimately make money online., and not to be taken advantage of in this manner. Hey, a lot of this stuff can be learned for free just by doing a google search. And I mean a lot!

Yes, I learned a good lesson and the lesson is~ Watch out for the “ruthless gurus”
They will befriend you and suck you dry for as much as they think you are worth and then pass you on like an old rag doll to their comrades, to get fleeced some more. The cunning part is, you wont even know its happening until its too late and you’ve spent a small fortune!

Yeah, you say, that wont happen to me! And you’re just crying over spilled milk, but you mark my words. Remember its all in “The List” and who do you think is on that list? Yep, the newbies. Freebies for the newbies. Don’t you know by now there is no such thing a freebies and if you don’t you shouldn’t be in this game.

Yes, I was mad when this happened, but I have calmed down since and as someone dear to me pointed out, hey Celt? It could have been a lot worse and you could have been taken for more.. I agree, even though it sticks in my craw to be taken even for a buck. 39 bucks in the craw is hard to swallow. it’s the principal that counts, right? Oh well, life goes on! Oh btw, in case you’re wondering, yes I got my fee back, after being told that WAU  dont give refunds.

My Credit Card company was having none of of that crap and a demand notice was sent. Guess what happened? Uh-huh! you betcha. Don’t mess with The Celt.

Hey people, do yourself a favor and stay away from anything to do with “digital products” from any Internet Marketers. The only people making any money out of this game is the Affiliates that have produced their own products and have them sitting there on Clickbank for the newbies to promote. Its a numbers game.

Get yourself a good physical product. Join Amazon, eBay, Linkshare, Commission Junction, or the likes and possibly get 1-2 digital products but not a slew of them and have at it! I am slowly weeding out these “shady gurus” and will be recommending certain products that will help you.

Anyway, nuff said for now. I want to leave you with some positive thoughts. Every dog has their day. What goes around comes around. Remember, it’s all in the “sevens” $17, $27, $37, $47, $97 and so on. Don’t believe me?, check out the Affiliate Products on Clickbank. Hell, even I sell a product for seven bucks. I guess you could say I learned something!

Look, I’m a musician and Internet Marketer and I know that I’ve been spouting off about digital products but sometimes you do have to learn certain things about Affiliate Marketing and I have, and have made money into the bargain. But, I tell it like it is and the only person that I can honestly recommend and trust at the moment, where you can actually learn something, is with a lady called Tiffany Dow.
Follow her and get her book, its a gem. Its called eBook Empire and yes I will make a commission if you order through this link. Building an eBook Empire Anyway, it covers a boat load of stuff that will help you, that is if you decide that internet marketing or affiliate marketing is right for you.

Don’t be taken by the mish-mash crap that’s re-circulating hogwash from Billy to Jack and ends up with scuttle-bug that will have your head floating in the mire.

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